Enter your numbers below. This works out your Lifetime Value, your LTV:CAC ratio, and whether your growth engine is healthy, fragile, or quietly burning cash.
Before you start — have these five numbers to hand
Average order value — from your sales or billing platform
Purchase frequency — orders per customer per year, from repeat-purchase data
Gross margin — revenue minus cost of delivering the product, as a %
Customer lifespan — how long the average customer stays, from churn or retention data
CAC — total sales & marketing spend ÷ new customers won, over the same period
£
Total revenue ÷ number of orders, from your sales data
e.g. 4 if they buy roughly quarterly
%
Revenue left after cost of delivering the product
yrs
1 ÷ your annual churn rate, e.g. 20% churn = 5 years