About The Lifecycle Studio

---

The Lifecycle Studio was founded by Lucy Stamp, who brings 20+ years of lifecycle leadership across high-profile B2B and B2C brands.

"Growth happens when businesses truly understand their customers & design experiences around their needs."

The Lifecycle Studio embodies that philosophy, bringing together customer insight, data, strategy and execution to help brands acquire more effectively, engage more meaningfully, retain longer and monetise smarter. 

Lucy has expertise in brand strategy, creative execution, proposition development, acquisition, engagement and retention marketing, data interpretation, lifetime value modelling, segmentation, trading, customer journeys , digital transformation, subscription businesses and mentoring. 

 Customer-first. Insight-led. Designed for sustainable growth.

At the Lifecycle Studio, we believe effective growth is never created through isolated tactics, it’s built through a connected understanding of your customers and the journey they take with your brand.

Our approach unites deep insight, strategic clarity and disciplined execution to create a lifecycle engine that drives measurable, long-term performance.

We partner with you to:
• Understand your customers, their behaviours, motivations, needs and moments of friction
• Diagnose what’s limiting performance across acquisition, engagement, retention and monetisation
• Build a clear, focused strategy that aligns customer value with commercial goals
• Execute effectively using the right channels, content and experiences to drive momentum
• Continuously optimise through testing, data and iterative improvement

It’s a holistic model designed to elevate how your organisation thinks, operates and grows - placing customers and data at the centre of every decision.

 A trusted network of specialists, activated when you need them.

The Lifecycle Studio operates as a flexible, modern consultancy model, powered by a curated network of highly skilled specialists across the marketing and digital ecosystem.

From acquisition experts and CRM architects to content creators, designers, analysts and lifecycle practitioners, we collaborate with proven talent to bring your strategy to life with excellence and precision.

This means you benefit from:
• The right expertise at the right moment
• Specialists matched to your goals and industry
• Scalable support without unnecessary overhead
• A seamlessly coordinated team led by a single strategic partner

You get the strength of a high-performing multidisciplinary team, without the cost or complexity of building one internally.

Together, we deliver the impact, creativity and technical depth required to execute world-class lifecycle marketing.