The Lifecycle Studio
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About Us
Experience
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The Lifecycle Studio
Home
About Us
Experience
Our Services
Blog
More
  • Home
  • About Us
  • Experience
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  • Blog
  • Home
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  • Our Services
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Experience

“Growth happens when businesses truly understand their customers and design every experience around their needs.”

At The Lifecycle Studio, we bring over two decades of hands-on experience leading growth, marketing, and customer strategy for some of the most recognised consumer and digital brands across the UK, Europe, Australia, Canada and the US.


We specialise in building end-to-end lifecycle engines that turn customer insight into meaningful commercial outcomes - helping brands strengthen their proposition, scale sustainably and unlock lifetime value.

Our Expertise

We support businesses across every stage of the customer lifecycle - from attracting the right audiences to converting, engaging and retaining them. 

How we can support your business

Brand & Proposition

Engagement & Experience

Acquisition & Growth

  • Brand strategy & positioning 
  • Value proposition development 
  • Creative & campaign direction

Acquisition & Growth

Engagement & Experience

Acquisition & Growth

  •  Full-funnel acquisition strategy
  • Channel mix optimisation
  • Digital media, paid social, search, partnerships
  • Conversion optimisation & trading

Engagement & Experience

Engagement & Experience

Engagement & Experience

  • Onboarding journeys that build habit
  • Personalisation strategies
  • Customer journey design across channels

Retention & Loyalty

Engagement & Experience

Engagement & Experience

  • Lifecycle strategy across renewal, loyalty and win-back 
  • CRM programmes (email, SMS, in-app)
  • Churn prediction & prevention
  • Community building and customer value growth

Monetisation & Analytics

Transformation & Growth Enablement

Transformation & Growth Enablement

  • Pricing & packaging strategy
  • Lifetime value modelling
  • Segmentation & insight
  • Paywalls, subscription optimisation & revenue management

Transformation & Growth Enablement

Transformation & Growth Enablement

Transformation & Growth Enablement

  • Growth operating models (test & learn, experimentation, forecasting)
  • Cross-functional alignment across Product, Marketing & Data
  • Team and capability development
  • Digital transformation & organisational design

Contact Us

Drop us a line!

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Better yet, arrange to meet in person

We love to meet our clients face to face, drop us a note to arrange a time.

The Lifecycle Studio

lucy@lifecyclestudio.co.uk

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