1-Day Workshop
Retention is often the fastest path to sustainable growth. This workshop helps businesses understand why customers leave, what keeps customers engaged, and how to build a retention strategy that increases loyalty, repeat purchase, and long-term profitability.
Ideal For
- Businesses with rising churn
- Brands dependent on paid acquisition
- Teams with poor repeat purchase rates
- SaaS and subscription businesses
- Ecommerce brands wanting stronger customer loyalty
Workshop Outcomes
Your team will gain:
- Clear understanding of churn drivers
- Retention opportunity areas
- Lifecycle communication recommendations
- Winback campaign concepts
- KPI and retention measurement framework
- Retention roadmap for implementation
Topics Covered
- Why customers churn
- Behavioural retention signals
- Customer engagement frameworks
- Retention-focused customer journeys
- Community strategies
- Winback and reactivation campaigns
- Measuring retention performance
Exercises & Working Sessions
- Churn diagnosis
- Customer journey friction analysis
- Retention brainstorming sessions
- Prioritisation and roadmap planning
Deliverables
- Retention strategy framework
- Churn reduction opportunities
- Campaign recommendations
- KPI dashboard recommendations
- 90-day roadmap
- Workshop summary deck
Format
- In-person or remote
- Leadership and marketing team focused
Investment
Starting from £3,500 + VAT
Optional Add-Ons
- Retention audit
- CRM journey mapping
- Email strategy development
- Customer research interviews
- Monthly retention advisory